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The third Thursday of November is no ordinary day—it’s Beaujolais Nouveau Day! Across the globe, wine lovers await the release of this vibrant red wine - a celebration in a bottle. But what is Beaujolais Nouveau, and why is it so special? Let’s uncork the story behind this French wine and invite you to our own celebration at Bistrot Paname with a special bottle from Manoir du Carra imported by Swedish Brand.
A Sip of History
Beaujolais Nouveau originated in the Beaujolais region of France, just south of Burgundy. This wine traces its roots back to the 19th century when it was produced as a quick, fresh drink to toast the end of the grape harvest. By the 1950s, winemakers began to promote it as a celebratory wine, and the tradition of racing to bring bottles to market was born. In 1985, France officially declared the third Thursday of November as the wine’s release date and you are not allowed to sell it before this date (it's the law) —a day that has since grown into a worldwide event.
The Rules of the Game
Beaujolais Nouveau is governed by strict rules under French wine law:
It must be made entirely from Gamay grapes, a variety known for its thin skin and bright, fruity character.
Grapes must come from the Beaujolais AOC region, where granite-rich soils give the wine its distinctive taste.
Fermentation uses a method called carbonic maceration, which preserves fresh, fruity flavors without heavy tannins.
The wine is bottled just 6-8 weeks after harvest, making it one of the freshest wines available.
The result? A wine that’s light, fruity with notes of cherry, strawberry, and banana—truly a youthful wine.
Why the Fuss?
Beaujolais Nouveau is more than just wine—it’s an experience, and a proof that wine makers can experiment beyond traditional wine making. Its arrival is celebrated with festivals, parades, and tastings across the globe. Unlike aged wines, Beaujolais Nouveau is not meant for cellaring; it’s made to be enjoyed right away, capturing the vibrancy of the harvest.
Join the Party!
This year, our wine club is thrilled to celebrate Beaujolais Nouveau 2024 at Bistrot Paname. We’ll be uncorking bottles from the renowned Manoir du Carra, imported by Swedish Brand, to toast this joyous occasion. Manoir du Carra is known for crafting expressive, high-quality Beaujolais that perfectly embodies the region’s spirit with amazing artwork printed on the bottle.
Join us from 18.00 on November 21st at Bistrot Paname to celebrate the season’s first sip!
À votre santé!
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